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Virginia is for Lovers

Why is Virginia for Lovers? This award-winning tourism and travel slogan was developed in 1969. In 2012, it was named by Advertising Age as “one of the most iconic ad campaigns in the past 50 years.” Love speaks of passion and Virginia has many sights, sounds and flavors for every age and every interest that inspire such passion! There are mountains to climb, ski slopes to careen down, beaches for sunbathing, surfing and swimming, theme parks with rides to thrill and delight, outdoor activities, sports, festivals and much more. There is much to see in Virginia and much to love!

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